Vision Casting/Branding and Marketing for Your Church:

Types of personalities that can be difficult to work with/lead in media group:

Sassy Sally

Frowning Frank

Withholding Willly

Gatekeeping Gilbert

Negative Nancy

Defeated Dorothy

Fault-Finding Felix

Overcompensating Oliver - feedback take it personally & then try to be the savior too.

Zealous Zachary

One upper Olivia - can’t be ok with doing something - Penelope skit

Smiling but Defiant Seth - resistance to leaders - know lots of people but not very deeply, talented and mistrusting

Talkative Timothy - distract others from their; antithesis why the rush; yappers, spirit of passivity less is required the better!

https://circuitriders.notion.site/ACTIVATED-CHURCH-2025-195362de1652809e919bf69c716aff8b

Brand guide:

Slogan: Save the lost, revive the saved, train them all. (At least all or one of those).

(Lots of training)

Music, media, message, missions.

Grand positioning:

How to position to reach your target audience

Missional community and youth that aims people

Big Goals:

Brand idea:

Movement that activate people from salvation to action.

Brand touchpoints:

  • How can they interact

Circetype: 3 personalities.

Mentor brands: creative expressions

Learn the story, get the narrative.

How did this experience change you?

Listen to what they’re saying.

Content pillars. Brand & vision & creative team works within this.

Name, gender, where do they live, consume content/ where do they spend - can’t craft content or message or email that will speak to that person.

Colors & fonts !! Stay consistent

Mood boards & design templates

Social photo and video assesss.

1 keyword identifiers - based on your perception

Where do you want to go/vs the perception - get it the same -rebrand!

Know the goal before posting.

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