Vision Casting/Branding and Marketing for Your Church:
Types of personalities that can be difficult to work with/lead in media group:
Sassy Sally
Frowning Frank
Withholding Willly
Gatekeeping Gilbert
Negative Nancy
Defeated Dorothy
Fault-Finding Felix
Overcompensating Oliver - feedback take it personally & then try to be the savior too.
Zealous Zachary
One upper Olivia - can’t be ok with doing something - Penelope skit
Smiling but Defiant Seth - resistance to leaders - know lots of people but not very deeply, talented and mistrusting
Talkative Timothy - distract others from their; antithesis why the rush; yappers, spirit of passivity less is required the better!
https://circuitriders.notion.site/ACTIVATED-CHURCH-2025-195362de1652809e919bf69c716aff8b
Brand guide:
Slogan: Save the lost, revive the saved, train them all. (At least all or one of those).
(Lots of training)
Music, media, message, missions.
Grand positioning:
How to position to reach your target audience
Missional community and youth that aims people
Big Goals:
Brand idea:
Movement that activate people from salvation to action.
Brand touchpoints:
How can they interact
Circetype: 3 personalities.
Mentor brands: creative expressions
Learn the story, get the narrative.
How did this experience change you?
Listen to what they’re saying.
Content pillars. Brand & vision & creative team works within this.
Name, gender, where do they live, consume content/ where do they spend - can’t craft content or message or email that will speak to that person.
Colors & fonts !! Stay consistent
Mood boards & design templates
Social photo and video assesss.
1 keyword identifiers - based on your perception
Where do you want to go/vs the perception - get it the same -rebrand!
Know the goal before posting.